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…have got to it as well. Undeniably, the social media influence internet users to integrate its application in their lifestyle when connecting with friends and relatives. Not only that, it also keeps one updated of certain information.
Though using this strategy has become popular for ease of access and communication, it has changed the way people utilize online resources. It altered not only the “trend” of general social life but it also changed how marketers promote products and services. With millions of users logging in regularly and the availability of carrying the services on mobile phones the results are rather amazing. Hence, advertising campaigns launched at the social media sites produce amazing results.
The main goal of social media marketing is to establish connection, increase visibility and promote optimum customer service accomplished by social networking platforms. However, the success in using this strategy is NOT ABOUT THE TOOLS such as blogs available and platforms used like FaceBook, Twitter, Google+, Youtube, LinkedIn and etc. It is about the strategies employed when utilizing these tools. To pump-up your website’s traffic pick up the Do’s of social media marketing and steer away from the detrimental don’ts.
Answer “WHY” rather than “What.” Publishing contents on networking platforms should focus not merely about what your organization does or the type of products offered but it should grab a customer’s attention by sending out a message that would clearly tell them why they should buy from you.
Become a hub of information. As you’ve already figured out by now, customers are not complicated. All marketers really need is a one-stop resource of information through the social media. Pushing the envelope by sharing wisdom only your company or organization offer actually limits the use of the social media. Nothing entices customers more than having sources that covers varieties of issues. Thus, sharing great contents from other people and organizations in your social media platform will be great for both parties. But you may need to give the contributors proper credits also.
Use blogs. It is pretty impossible to achieve success in a social media campaign without a blog. People Digg, Like or Stumble top quality contents that are updated and published regularly. Hence, if you want to sustain social media publish good articles/blogs.
Increase your ‘trust quotient.’ When you go online to purchase something, you sure don’t want to buy from websites that look like a spam. If yours is not a trusted site, expect no profits at all. Working to improve your trust quotient is achieved well in social media marketing. But it can also hurt your brand if not used properly. Launching campaigns in social media platforms means inviting the world to scrutinize you. Hence, screening your posts and having a virus-free site would prevent social media from biting you back. Engaging in online community and actual responding to customers also increases trust. Good remarks and testimonies about your services would also make your site a trusted one.
Share videos. Yes, this works every time. Everyone seems to enjoy video sharing by making a List Post of ‘How To’ or ‘Ultimate Guides’ or ‘Best Tips.’ This offers instant exposure to your site and opens the possibility of reaching millions of people worldwide.
Be active in online communities. Commenting on posts within the connections in the social networking site not only increases your visibility but also establishes your authority in the niche and allows you to gain more connections. Being the first commenter gives you extra advantage since it gives you more opportunity to initiate a discussion and channel the conversation to the desired direction.
Be Inspirational. People are attracted by great and inspiring posts. Sharing anecdotes, news articles and great stories on your trials and how you made it to the top would entice people to connect with you and most probably follow you.
Do communicate with people as friends and not just customers. Read this story: A homely man, David, comes in a car store and asks a car dealer about the price of a certain vehicle. The car dealer pretty confident that the he can’t afford purchasing one answered in a skeptical manner. David popped some questions which the dealer answered in a less friendly tone. Feeling uncomfortable, the customer left the store and the following day, came in the same store looking at the same car. The car dealer never cared about him and like the previous day just waited until David left. The routine went on for three days until a new car dealer was hired and came over to the same customer. After a while, the new worker asked the David if he wants a test drive. While inside the car the car dealer made some jokes, shared stories about cars and life. Not long after the test drive, David signed in some papers and purchased bot just one car but a couple of it. Lesson: the best way to market a product is never treating people as customers but letting them feel of having a friend. Set aside ‘selling’ and push through ‘caring’ and you’d get amazing results.
Don’t focus on you – focus on your customers. People don’t appreciate contents about your company, they dig when you publish educational posts or good tips that can help their lives and businesses.
Don’t bombard your connections with selling promotions. No one likes to be flooded with “Buy This!” promotions after logging into Twitter or FaceBook account. This is actually the most effective method of losing subscribers, followers, likers and potential customers and you sure don’t want that.
Don’t publish ‘too personal’ posts. Being real and genuine is good in marketing but publishing how your day ended up in chaos or how your competitor screwed you is a big NO in social media marketing. These things should be published in your personal account not your business site in the social media. To maintain your reputation, one should keep profiles professional.
Don’t expect overnight results. Gaining authority and reputation is something that takes time. Mastering the arts of website traffic generation by using the social media is a long-term process.