Every marketers aims to promote web site traffic builder techniques to increase the chances of earning more money. It’s a pretty common knowledge in SEO that generating links is good for a web site…continued below

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…The more links one gets, the higher the chances of getting ranked in the search engines. Hence, the possibility of gaining profits is increased too. Link wheel, claimed as an effective off-site SEO tactic, has been useful for most marketers. Although a stigma is attached to the method due to frequent association with spam activities and affiliate links, it has proven to work out well when carried out appropriately.

Definition

Investing in link building makes a perfect sense. A huge portion of affiliates are doing this for years. However, for those who haven’t tried link wheels, you might want to consider on allotting some money for this activity. Link wheels are considered as interweaving web components which links back to the main or ‘money’ site. The tactic has been working for years but only few knew about it.

Process Involved

Essentially, it is the process of creating about a dozen or more microsites or blogs (Web 2.0 sites) on a certain topic. In each site, contents are published containing about 200 words. In the content, a link to the money site is included and another link to the next microblog. This creates an illusion of authority in the niche for the targeted site.

The links in each microsite which points to the next blog is one-way only. Hence, this creates a strong and valuable passing of links. For instance, if you do reciprocal linking, that is linking site A to site B and vice versa, the chances of passing the link juice may diminish when one site gets a low rank. With linkwheels this problem is solved because of one-way linking technique. For example:

• A points to E and targeted site
• E – D and targeted site
• D – C and targeted site
• B – A and targeted site

Looking at the illustration, the targeted site has been highlighted in each blog making it look ‘expert.’ Hence, the authority in the niche is established. One can come up with about 116 microblogs with contents relevant to the money site’s niche.

Implementation: The DON’Ts

Although, this tactic is an effective web site traffic builder technique, it has been associated with spam activities when the quality of the links is compromised. However, when links are of good quality then it will stand the challenges over time. Most people want to see quick results which push them to do the following must-not implement steps:

• Copying a content from any online sources
• Performing reciprocal linking
• Posting contents in one microsite one time only

Link wheels work but to reap good results one must do it right. Otherwise, the links will be devalued by the search engine’s filter.

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