Share this site with your friends:
Mar 31 2012

Web Site Traffic Building Strategies

Posted by Peter Fitzgerald of SpatchMerlin in Increase Online Web Site Traffic

Almost everything nowadays is processed through the internet. Over the past years, people have become dependent to search engines in fetching information on a variety of subjects. Basically, people a web site as a source through the search engines…continued below


Make no mistake, go
here: RIGHT NOW

…continued from above
…However, there are also other ways where web site traffic building takes effect such as profile linking, e-mail marketing, advertising and referrals for other people. When someone finds a site, chances of coming back would be greater if it’s bookmarked or linked to.


It is no secret to every marketer in every inch of the globe desire to boost up their traffic. With more traffic comes more income potential. Hence, web site traffic building strategies are promoted to meet the specific goals which are:

  1. Increasing the number of new web site visits
  2. Skyrocketing the return visits

The number of links coming in would largely depend on how a marketer promotes strategies to take more advantage on the following most often source of traffic:

  1. Organic search results from Google and other search engines
  2. Getting listed in DMOZ and other free directories
  3. Getting listed in Yahoo and other paid directories
  4. Being listed in search engines by means of paying a certain fee such as PFI or Pay for Inclusion
  5. PPC listings in search engines

Advertising is an effective and sure-fire strategy to boost up ones traffic but it sure is pricey. It can skyrocket one’s sales as your site gets more visibility to a wider range of people. A lot of businessmen are spending quite a huge amount of money to pay for advertisement as a web site traffic building strategy.

First step to boost up rankings…

Before moving to the advertising section, it is important to conduct analysis of your site first. This step is crucial as you analyze and grasp what people really needs when they get to your page and how to let them find you. Since SE’s can’t index a page immediately, the marketer should also understand the algorithm governing indexing.

How to get people find your blog?

Free traffic is indeed helpful for a business. But if you want to generate a bigger amount of money then it’s best to use pay per click as it provides immediate results. With bidding on certain keywords, PPC can work well for you business today.

There is actually a long list on how to skyrocket your business’ traffic and conversion. However, one key factor in failure of most people in not being committed to the process. By commitment, it means pursuing even when the times seem tough. Because in this competitive industry, creativity and perseverance are your best buddies to achieve success.

 

Mar 24 2012

Increase Online Web Site Traffic with Social Media

Posted by Peter Fitzgerald of SpatchMerlin in Increase Online Web Site Traffic

Increase Online Web Site Traffic

The social media trend have produced several popular lifestyle references such as ‘tweet,’ ‘follow,’ ‘like,’ ‘twitosphere,’ ‘pins,’ ‘digg,’ and ‘twalking.’ These references are spawned from Twitter, Facebook, Pinterest, LinkedIn and a slew of other sites. Marketers, who aim to increase online web site traffic, are having a hard time following these irrelevant musings…continued below


Make no mistake, go
here: RIGHT NOW

…continued from above
…However, anyone who wants to make real cash in the industry should at least know these basics since the social media is effective in driving visitors to any sites. Don’t despair if you seemed lost in the sea of pop culture references. There are ways to make your marketing proposition more productive and less complicated on any social or blogging sites without knowing much about these trends.

Drive Qualified Traffic to Web Site with Social Media

Start out SMALL!

What most people do is add anyone they don’t know and follow them like they’re real friends. I’m not saying this is wrong, but when you are still starting and is learning the ways of the social media trend, it is best to keep your connections small and follow those you knew only such as families and friends. In short, keep your connections small yet relevant. I know how tempting it is to tweet or post every activity you are doing but you should avoid this. Also, avoid following your all your favorite celebrities around. Why? You might spend your whole day following these people and their shows and get lost in a flurry of irrelevant posts and updates. That’s a total waste of time!

Keep it PROFESSIONAL!

It is advisable to keep a separate account for blogging and personal purposes. Posting updates about your opinions about someone or how your wife/husband is snoring at night is a big no-no! Social media sites are the best places to market not only your products and services but yourself as well. The posts published would imply what kind of a businessperson you are. Save viewpoints on a controversial issue and opinionated rhetoric on a personal account. Increase online web site traffic by painting a squeaky clean and professional profile that draws massive clients to your business.

Take note of the comments.

In the social media sites, people love to talk. If you manage to draw their attention, they’d talk about you be it negative or positive. Quite a few people are posting distaste or offensive in these platforms. There are those who are solely bent on posting negative remarks without any desire to increase your productivity. Neither way, it’s important to read these comments and use these as a driving force to do better and attract more visitors to your site.

The social media has been efficient in helping marketers increase online web site traffic. Using them properly would generate success to any business. However, improper use of the social media can be detrimental to anyone’s success too.

 

Mar 18 2012

Drive Qualified Traffic to Web Site with These Social Media Marketing Tools

Posted by Peter Fitzgerald of SpatchMerlin in Uncategorized

Drive Qualified Traffic to Web Site

Evaluating marketing efforts and tools used is an important part of marketing. This is compulsory in any stage of business to acquire the best profits as possible. Social media marketing is no different…continued below


Make no mistake, go
here: RIGHT NOW

…continued from above
…Since tools are important components of product or service promotion marketers should use the proper social media marketing tools to drive qualified traffic to web site. For the past months, quite a few social media management tools have prominently established names with positive feedback from users.  These items allow one take advantage with their source network connections to campaign and social content management, monitoring and measurement. Arm your marketing efforts with these tools to get the most profit on your business.

Social Media Marketing Tools

    1. Monitter. This is a service that keeps you updates with Twitter posts and mentions about you and your company. The updates are organized in a multi-column interface. Using this tool is very simple. If you are searching for a tweet just type the term in the search section. With Monitter one gets to know what people are saying about you and your company and make some changes to improve your services and products.

    2.  Shoutlet. This tool enables a marketer to manage social media communications easily. With one platform, you can build, engage and measure social media efforts and activities. This tool features creation of multiple accounts, social CRM and ecommerce for Facebook. Furthermore, it also has email marketing features and is tailored even for mobile marketing.

    3. You Tube. Almost everyone knows about You Tube nowadays. However, not everyone knows how to use this social media platform to drive qualified traffic to web site. Leveraging social media video to increase your product’s visibility and exposure could lead more incentives for your business. Visual presentations have been effective in making a company or service more visible to people than merely posting contents.

    4. Direct message Lab. With this tool one gets the advantage of getting excellent consultation, implementation and platform for a focused social media efforts.

    5. Objective Marketer. This tool provides services covering social media marketing and analytics while integrating it to the campaign management in various sites.

    6. MailChimp. Yes, social media is on the rise nowadays but still nothing can beat the effectiveness of having a mailing list. This convential way of getting and storing mailing list is excellent in establishing and maintaining relationships with clients. MailChimp performs the taks of a list manager for about 500 subscribers and 3000 emails monthly for free. The digits increase with paid plans. With this tool one gets a documented API that integrates your company to the services they provide.

To drive qualified traffic to web site, one should act like a soldier facing a battle. With the right tools, success is more likely guaranteed.