Using the same tactic over and over again to attract customers may stagnate a business. Keeping the audience engaged, thrilled and encouraged to share contents from a site is never an easy task. The use of videos puts on a new spin on implementing web site traffic generator strategy. Of course, e-books, white papers and press releases are good ways to distribute contents containing links to a web site…continued below
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…but unfortunately they are not as effective as videos in attracting viewers. Hence, if you are not using videos to market your products and services, then it is time to make a change and take advantage on the hottest form of media online.
According to a study, approximately 75% of individuals in a high-ranking position are watching work-related videos. 52% of this population are said to be watching videos relating to their jobs at least once a week. This study just proves how videos could generate more income in any business. But it doesn’t mean that video marketing always guarantee success. The process involved is complex and it may take a lot of effort and time during the process. Listed below are few guidelines on increasing a small business’ chances of reaping success with an online video as a website traffic generator medium.
Present the concept or idea to the next level. There are numerous videos nowadays, however only few manage to capture clients. To reach this goal, the presentation should focus first on helping clients and attending to their needs before considering the profits. Almost anyone is inspired to click the call to action based on emotional connection created through the presentation.
Make your presentation short and direct to the point. No one will enjoy watching a video for a number of hours and with the gist presented almost at the end. This is the last thing a marketer would want to do. Steer clear from lengthy overviews and stick to the main point. Furthermore, most short videos have more viewing rates than the lengthy ones. People have the patience of a 6-year old child when watching videos, so be sure to consider this criterion.
Publish video testimonials. When a client is satisfied with a service, his or her willingness to favorably speak through a video is never a problem. Testimonials disseminated through emails and posts are also good but videos intensify the effect. Although this method might require extra effort, the results are quite amazing.
Re-publish written contents in a new format. Some posts might contain ‘extra’ valuable information than others within a site. With videos, one can actually re-publish the same blog/content into a new one. Of course, choose the contents which did an exceptional effect on the viewers written a few months ago.
Make it easy to share published videos. The best way to increase a video’s visibility is to make sure that sharing widgets are embedded. Thus, making it easier for people to share videos resulting to reaching more target leads.
Furthermore, embeddingYouTube video on a website is a good website traffic generator tactic. Consider embedding YouTube videos on your website to improve ease of viewing and sharing for your audience. This is based on the fact that each day, the number of years YouTube videos are being watched is around 150. Let the digits speak on how videos could make a difference in any marketing implementation and make an action today.
Entrepreneurs are now putting some thoughts onto outlining a marketing plan for 2012. A lack of an extensive business propositions might result to getting lost in the race. A good web site traffic building plan can make a difference in the…continued belo
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…advancement of an online business. Hence, the best way to start the year is meet it with clearly defined strategies and business tactics modifications.
Development of a marketing plan has the following purposes:
Keeps a merchant on track with his or her progress the past year.
Serves as a guide to spending money effectively.
Defines the focal point of business strategies about to be implemented.
Going over the methods that worked and did not worked for the past year will tremendously guide an entrepreneur to alter their strategies to the most profitable places. Furthermore, it generates creativity and innovation to reach out more customers without shelling out more money. Listed below are few website traffic building proposals to formulate an effective marketing plan for the next year:
Set clear goals first
One of the major mistakes most marketers commit is picking out the tactics first before clearly defining the goals. Putting down into writing what are the things you would want to accomplish at the end of another year would give one a clear path to picking out which strategies would be most effective. Most goals could either be one of the following:
Expanding market visibility
Attracting more customers
Generating more leads
Breaking into a new market
The list could go on, but quintessentially this step should be done first! Planning your business tactics based on clearly defined goals will not only make you a major threat to your competitors but it will also help you deliver the best possible services to the customers.
Learn from the past.
Going over the marketing plans of the past year and comparing them to the actual result would give you a clear head on which method works for you. The lessons one learns from the previous years will help a merchant effectively market successfully and effectively the following year. Experience always dictates marketing.
Steer clear from ineffective methods.
It is normal to experiment methods at first. However, after the first year it is important to evaluate which works and those that do not. This might be a difficult task but the risk of marketing success lies entirely on how you deal with things. Doing something that doesn’t work would make one lose both money and time.
Hitting the bulls-eye requires knowing the specific target. In the same way, it would be hard to hit the center if the point of reference around the ‘bulls-eye’ is missing. Hence, make your target goal at the central core of your implementations (around the target). In addition, these implementations should be specifically enumerated such as FaceBook marketing or Twitter marketing instead of simply writing social media marketing.
Make you website traffic building plan work.
Ideas and plans by themselves are worthless. Unless they are put into action, then we can consider them as a great asset to the business. To be rewarded with great results, website traffic building plans should be put into action.
With the advent of technology, more and more people are now using mobile devices to surf the web to either shop online or connect with friends and relatives. Smartphones and other handy mobile devices that can support…continued below
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…Internet browsing are most of the time always on. These devices are what people always check after waking up and throughout the day. Hence, if your online business is not producing productive income, reconsidering the marketing strategy should be implemented immediately.
Losing customer and sales in an online business is the major key to draining ones bank account. Ignoring to execute the effective principles of mobile marketing will definitely not increase web site traffic. With about 40% of Americans registered as smartphone subscribers, optimizing a web site to mobile surfing would tremendously increase ones income. Furthermore, 50% of customers is involved in activities that include online shopping using their mobile devices. According to research generated by comScore, roughly two-thirds of Smartphone owners are buying items using their handheld devices. Still based on this research, people are mostly searching the net for discounts on items, coupons available and price information of services and products.
Don’t just increase your web site traffic, double it with the tips listed below:
1. Get your website listed on mobile searches. As proven by the generated research result of comScore, mobile-based searches are tremendously overwhelming compared to a computer-based one. Hence, getting ones site listed in mobile pages is definitely a big leap to earning more. To start scratching mobile marketing, budget allocation on the activity should be done. It is worth the effort and money as mobile searches are closer to having an actual purchase. Keyword and category research is important to make this step work out.
2. Focus on what mobile users really like. Loading of mobile home page should only take less than 5 minutes. It is also important to make your call-to-action visible to them, otherwise your web page ends up getting dumped without making an actual purchase. Traditional web sites are not fast enough to ensure a speedy delivery of informatiaon to mobile users. Tracking and monitoring visits of the page is also important. To accurately determine the metrics, using tailored promotion codes in certain a words or call-to-action is recommended.
3. SMS marketing. Send out SMS to disseminate upates and information. Of course, this should be done with the permission of the subscribers. It is important to make messages short to the text file list. Tracking of responses is essential to evaluate the effectiveness of this technique. What makes this step better is the fact that subscribers are paying for he SMS received, hence, this would keep your cash from draining.
4. Email mobile-friendly deals and updates on the contacts in the text file list. Again, it’s important to stick on sending out shorter messages with a visible call-to-action. Email subjects should also be screened for action-oriented headlines.
5. Don’t forget to include your contact details in the sent messages. Although, it is not guaranteed that they will call you back, taking a step ahead to reach out for them and showing willingness to make real-time connections with them is a plus factor for the business. Tracking each call made is necessary for proper documentation of the method.
To increase web site traffic, marketers should keep in current with the latest strategies of promoting products. Inclusion of updated methods in a website’s overall plan is indeed necessary. It may be an extra effort on your part but in my point of view, ‘mobile marketing is all worth it.’
Creating a link bait to increase online web site traffic is a form of art. It could be a merchant’s best strategic online implementation if done properly. In contrast to what others believe about this method,…continued below
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…link baiting is much more than giving out information. This creative movement stirs the reader to think and link back to a site for certain purposes. Hence, it is not just about writing and requires more than wits.
Tapping the readers’ emotions and using this effect as a leverage to push them to link back to a site is the main highlight of link baiting. Knowledge on its system is a necessity for it to work well. Writing skill unique contents is an important part of the tactic. However, another factor to consider is how the writer lays out the principle and presents it in a manner that grabs the attention of the crowd. The former requires knowledge but the latter is a talent. And both are needed to create effective bait.
For a run-down, here are some link baiting techniques that will increase online web site traffic:
Giving out quizzes and tests. This has been a popular method ever since. Anyone can make a quiz, but not all can design a quiz that goes viral. It all boils down on how creative the quiz maker was that would make this effective. One way to make this work is providing a button where people can place on their site.
Infographics. Let’s face it, not everyone loves reading. This is the main reason why infographic attracts links better than written ones. Pictures and videos seem to be more appealing than a lengthy content. Good statistics and surveys summarized in an infographic would bring a major blast on a site’s traffic.
Lists. Since lists posts are a dime dozen nowadays, one should create a useful one to make it stand out. People latch, digest and talk about lists that they tend to share a lot of them especially in social media sites.
Interviews. This is the main reason why podcast is becoming a popular medium nowadays. Setting up an interview with a famous person can definitely boost your daily number of traffic. This method is actually a win-win situation. The interviewer will be getting quality backlinks and so as the interviewed person.
Controversial content. Controversial posts bring in variety of responses. Whether positive or negative, the main point is they are linking back. However, this method only works for people with a thick skin.
Writing testimonials. Not only does this method result to increase online web site traffic, it also establishes one’s authority over a product or services. However, choose a product worth staking your name on it, otherwise it may hurt your brand too.
In business, there is a thin line between success and failure. Merchants committing the fewest mistakes invariably achieve goals. In the online industry, success is more likely achieved depending on what you do once it is built. It is rare to find a successful business…continued below
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…without a strategic plan. Having a solid business plan and executing it can make a tremendous resource on one’s business. The size of the company or organization won’t matter. Everyone needs to create a strategy before launching a business. Amongst the best ways to reach out the target audience and making web traffic come in your way is to make a decision to purchase guaranteed web site traffic.
Numerous marketers are offering paid services that would produce terrific results to a website. However, it can be tricky. The main setback is the unclear method on how these marketers generate traffic. Since most people are dazzled by ‘moving to first page of SERPs’ and the like ads, no wonder many are victimized by bogus marketers. Some marketers are legitimate but unfortunately, several merchants are just planning to run away hard-earned money.
Identifying which of these marketers are scammers seems like a difficult task since a tech-savvy world makes everything possible, even counterfeit seems real. Bogus seems real not until no good results are brought to the table. And although attracting visitors to a home page seems better when the website owner does it by himself, due to time restraints more and more people opt to hiring someone to do the job for them. Following are few tips on how to purchase guaranteed web site traffic.
Create a strategy. Set clear objectives and specifically define your goals.
Check out your web site. Make sure that errors are resolved. Check out what works and what needs to be done and improving. Webmaster Tools make this task easy. Google’s Webmaster Tools is a popular choice.
Make your website visually appealing. A home page that looks like a student’s side project is big anomaly that needs immediate repairing. Settling for a cheap web designer might save you some bucks but the output might not that good. There is no such thing as a good and cheap web designer. A good one performs well and charges accordingly. Hence, you get what you paid for. It’s simply like choosing a dentist. No one would settle for the cheapest one or else you’d be compromising your health. The same goes with web site designs. Furthermore, visitors would stay longer when a web site is easy to navigate.
Publish top-quality contents.
Look out for some web sites offering the services that meet the specifics of the set strategy. Check out their method, their system and compare it to the specifics of your strategy. Never hire someone who never made it a 90-100% of the set criteria during goal-setting.
Check the integrity of the company or marketer. The best way to determine if one is legitimate or not is asking your close friends. Or else opt for marketers who are referred by friends only.
Monitor the progress of your web site. After deciding to purchase guaranteed web site traffic is to monitor for progress. Evaluate the services implemented. Gather information on how to improve your web site. However, do not expect immediate results. The making of a successful online business definitely takes time. Nothing seems easy but when paired with a strategic plan and good time management, you’d be maximizing your profits in no time.