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Jul 19 2014

When you’re starving, it’s too late to go hunting. — Or…

Posted by Peter Fitzgerald of SpatchMerlin in Marketing Tips

Get A Second Income Or Else!

If you find that thought provoking, read on , I’ve got a few sobering thoughts to express together with some solid, constructive advice but, before I go on, a bit of priceless Mark Twain, who wrote: “A banker is a man who lends you an umbrella when the sun is shining, and wants it right back when it starts to rain.” These days, he wants half our taxes too!

There’s a lot of truth in those sentiments, but…

Will you do anything with that truth besides acknowledge it? Will you consider it carefully and adapt it to your own life and that of your family or future family, for that matter?

Thank God that we no longer have to go hunting for food. Very few people in the industrialized world run the risk of being hungry due to a lack of food.

There are other risks, though. Something we all have in common is that we run the risk of losing our income for one reason or another, and that’s why we should be concerned with how long it could take to replace a lost income.

In other words, how long might it take to refill the refrigerator / freezer or get the mortgage payments back on schedule?

A second income ensures safety…

But, a primary income cannot! Generally, hard-working people haven’t enough money saved to be able to cope with the loss of a primary income, for even a short time, without going into debt in order to provide basic necessities that families and individuals require. If you wait until you lose your primary income before you make plans for survival, you could be in for a very nasty shock.

Is it worth considering what you can do today to ensure that you are ready for tomorrow’s pitfalls? Having an additional income could mean the difference between your family receiving a frightening experience or continuing to live a comfortable life.

That’s what the website is all about. It’s where you can learn about and evaluate ideas and concepts that are designed to help you to establish an investment income in addition to your primary income. A secondary income insures against the challenges of losing our primary income, and helps us to weather life’s storms with less pain and disruption. In addition, a second income not only ensures safety, but it is also likely to lead to wealth.

First, you should have a primary income.

You will certainly need to have a primary income in place before you contemplate a secondary one, and you shouldn’t even consider spending time on your second income until you have. That would be an unnecessary distraction and would hold you back. If you haven’t put your primary income in place, you should focus all of your energy on doing so.

If you have your primary income in place already, don’t make the mistake of stopping there! Start pumping up the reserves! Start working towards creating the additional income; start getting the security that only a solid secondary income can provide.

The sort of secondary incomes derived from the programmes and plans advertised here can only keep increasing. When your secondary income becomes twice the size of your primary income, you’re presented with other options which I will leave to your imagination, as the options need no description from me.

Why is it so important to have a secondary income?

There was a time when many citizens of the free world could rely on one job with one company for life, with all the security that goes with it. Things have changed. Statistics show that people graduating today will work for fourteen different employers in six different industries over the course of their careers.

Well, there’s a thought! Here’s another one: Would it be unreasonable to assume that those transitions would go smoothly? You bet it would! Such transitions are likely to cause problems, if not disasters, almost every time.

When you accept that life is going to present you with some serious challenges that only an extra income can address, and you make the effort to create that extra online business income, you position yourself to benefit in more ways than you might expect.

Why? Because secondary income is different from primary income.

For most people, primary income is generally pretty tight. Primary income pays for essentials: food, clothing, repairs, transportation, vacations, etc. If you have enough primary income to cover emergencies and unexpected expenses, you’re doing well. If you have enough primary income to do all that and save for college and retirement, you’re doing very well indeed.

On the other hand, secondary income is discretionary income. It gives you options. With secondary income, you can accumulate money which will protect your primary income from unexpected expenses, and also earn interest as it waits to provide that protection. If your primary income is insufficient, your secondary income can be used for outgoings such as college bills and/or retirement.

And there is this to consider…

If you have no money when an investment opportunity comes along, you can lose out, big-time. Secondary income can position you to take advantage of investment opportunities that come your way. Having enough income from an online business to be able to invest in other income-producing assets can be the beginning of a substantial investment portfolio that grows larger all the time.

So, while primary income is vital, secondary income can provide and enhance protection for your lifestyle, and provide the flexibility necessary to create long-term financial security.

Which is more important?

While primary income is more urgent, both primary income and secondary income are equally important to a safe, secure, and intelligent financial future.

I frequently refer to ‘online income’, because that’s what I concentrate on, but all the above applies to any secondary income source, be it property or equity investment, currency trading, etc., etc.; fields, I might add, that are best avoided until you’ve made lots of money, because of the high investment requirement. Online business, on the other hand, requires minimum start-up expenses.

The one proviso I’ll add is: If you are working full-time, keep your secondary activity to a few hours per week until the income from it eclipses your primary income. Oh, yes! With consistency on your part, it will!

To your success,

May 26 2014

A Plague of Gurus.

Posted by Peter Fitzgerald of SpatchMerlin in Marketing Tips

Why plague? Because most of them haven’t even the faintest idea what they’re talking about, and they eat up all our money!

Simple enough isn’t it? The reason that you don’t make any money from your online efforts is because you don’t know how to do it!

What? I hear you say, “After three years of investigation and all the things I’ve learned, you tell me that I don’t know how to do it”.

I say, “If you’re not making any money, just like the other 98%, you haven’t made a knowledge breakthrough, which isn’t surprising as most of the online marketers don’t know their arse from their elbow.

There’s a great trough of useless knowledge wobbling to and fro throughout the Internet…

Here’s an example:

I’ve just been watching a video on YouTube by one ‘jona cali’, about LSN:

Only watch if you want to be bored stiff !


Now, I don’t hold against him, the fact that he doesn’t know how to spell or write his own name correctly but, it bothers me; perhaps he’s been taking some advice from a KNG about ‘branding’.

What is a KNG?  —-  Coming soon!

What sort of branding is that? He is clearly unaware that he doesn’t know what he’s talking about, as he confidently advices us. In fact, I can safely say that I have rarely heard such bullshit spoken with such confidence.

‘Know Nothing Gurus’ (KNGs) are dangerous, as they can and do cost us all a fortune, when first we get started.

The guy looks confident, is well spoken and claims to be methodical. But, his advice couldn’t be more incorrect.

He states that the payment matrix is the most important part, in fact, the very essence of the company.

What nonsense! Of course, the pay structure needs to be good. They’re all good, they wouldn’t last a week if they were not so.

In my opinion the quality of the products in the essence of the company, but even more important is the marketing knowledge possessed by its management.

Look… With first class marketing, even a lousy product will succeed.

And… With poor marketing, the best product on earth will fail.

Now, ‘jona cali’, this particular KNG is probably new to this business and just saying what he has been told to say by another KNG, who is also new to this business, and so it goes on, and on, and on.

Actually, it’s even worse than that! Some KNGs, having listened to other KNGs, start on ‘self branding’, (a way to build a name for themselves as experts on the Internet). A very good marketing method for those who know what they ‘re talking about.

And… a disaster to newbies, many of whom will immediately become KNGs themselves, shortly to give up and become a part of the 98% Internet failures, some of whom become, wussies, scam shouters, doubters and a few become scandal mongers full of piss and vinegar who bitch and belly ache online constantly. If we happen to read some of those ‘wussie articles’ it often becomes clear that they don’t know what they’re writing about either.

All budding marketers need a mentor, without which nobody gets anywhere. Over the next few weeks I may write about a few of them.

Meantime click on the link at: top right and listen to Dave Wood, (he likes to call himself ‘The Guru Slayer’, thirty seconds listening will tell you that you’re listening to an expert marketer. Dave Wood has made no less than eight millionaires.

There are plenty of other brilliant Internet marketers, Dave is just one, listening to him will give you a very good idea what to look for in others.




May 04 2014

Why on Earth haven’t you got started?

Posted by Peter Fitzgerald of SpatchMerlin in Marketing Tips

I understood that you wanted or needed to make money, so,

what’s holding you up?

Do you think that the Internet is full of scammers and best avoided?

Are you frightened of failure?

Are you frightened of success?

Perhaps you’ve failed at something that needed you to find customers or, recruit new members, (same thing). Is that it?

Maybe, you haven’t got any money.

OK, let’s take these five horsemen one at the time:



Do you think that the Internet is full of scammers and best avoided?

The whole world is full of scammers of one kind or another. People with a business or financial background understand that fact very well, and have done for centuries. Part of being a business person is to being aware of and recognizing a false or silly proposition, and most of all, being able to make an educated judgment, which most employees can not do, with out guidance.

Senior management, are business people in their own right, such people are paid very high salaries because they understand the aspects of business very well and all the hazards surrounding them. From middle management down to the office boy, contact with business decisions are nonexistent. And, such people are always at the beck and call of senior management, who enjoy a far greater understanding of the subject.

In many respects the only difference between these two groups is: Some have taken the trouble to learn and others have not, and those who haven’t bothered to learn, pay a very, very high price.

The Internet puts us all in stark naked, brutal, full face contact with business reality, and, those who are incapable of understanding or learning it, can be horrified. Their only defence is to shout, “Scam”

If such a person follows instructions and works hard to learn the Internet business, they can get over this difficulty. But, if you’re a person who just doesn’t believe and will only hide your inadaptability by shouting “Scam” you won’t be wanted in any programme. Such people are known, in the industry as ‘Wussies’

People who are not prepared to learn are of course better off working for somebody who is, and, ideally, somebody who has already learned the pros and cons of business.

Senior management can adapt to and succeed quite easily in Internet Marketing because of what they have already studied. Others, need to find a mentor who will show them how to succeed, or stay employed, on crappy money, by those who can steer the ship.


New Home Business

Are you frightened of failure?

Failure is a part of success. When we fail, we learn how not to do things. The more we fail, the closer we get to success. We can only learn how to avoid most of the pit falls when we recognize them. Working with a mentor is the way to avoid pit falls, because he/she knows what they are and, knows how to avoid them. So, if you’re afraid of failure, get a mentor. I’m available! — ;-) . You’ll get access to my mentor as well. Mind you, I will only work with people who, like our selves, are prepared to commit themselves to a project and work hard at it. No Wussies allowed.


Are you frightened of success?

We’ll, the trouble with this one is: Being reasonably comfortable and not wanting to shift out of your comfort zone, living in your two or three bed semi-detached, putting up with the daily grind of getting to work and running about chasing somebody else’s dreams, is that employment can stop dead, at any time —- Then what? Then, you’ll have something to be really frightened of — Won’t you? A second income could be the savour of both yourself and your family. It certainly gives us peace of mind.


Perhaps you’ve failed at something that needed you to find customers or, recruit new members, (same thing). Is that it?

With ‘My Advertising Pays’ you don’t need to recruit to make money but, you do need money.
If you’ve got money, get involved with My Advertising Pays. YOU WILL MAKE MONEY AND IF YOU DON’T I’LL PERSONALLY PAY YOU $1,000.
Go here, it won’t cost you anything to join and investigate:


Maybe, you haven’t got any money.

Even that won’t stop a determined person. Blogging everyday for 90 days is required. Now, blogging isn’t difficult and full instructions are available with Empower Network (EN) who will supply you with a blogging platform which ranks in the top 200 on Alexa, which means that your blog will be on one of the busiest web sites in the world. EN has some of the best marketing products I’ve ever seen, they are great to learn from and will improve any business’s profits, (they’ve made a huge difference to mine). The rewards are enormous with EN but, you’ll have to work hard, and remember, NO WUSSIES !

All the best,

Peter Fitzgerald

Contact me any time:

Tel: UK 020 7388 8358 — US 01144 207388 8358
Mobile/Cell: UK 07807 525 628 — US 01144 7807 525 628
Skype: mixedherbs1

Apr 14 2014

New Online Business

Posted by Peter Fitzgerald of SpatchMerlin in Uncategorized

Any Value for the New Online Business?

Nearly everyone who browses the Internet has come across a few “old wives tales” which are to say the least make pretty tired reading at times. In fact, in a worse case scenario, an old wives tale might put someone off something because they believe a “guru” is telling them the truth about it which is that it is no good. This is something that happens all too often when people set up a new online business – because it’s easy to believe everything you read on the Net.

Should you choose a ready-made site that’s ready to go when you first start out? After all, these sites offer users all the major features they would ever need to set up a website and some even offer access to the code. However, it makes a huge difference if a website can be tailored or not. There are a lot of sites that don’t allow access to the code so these are not included in this article. The reason being sites you cannot customise are pretty useless for anything other than advertising – pretty much at the same level as a digital flyer, a brochure or sign-up form etc. A site is not considered a “website” unless you have access to the code and therefore able to customise it.

Technical Side of a New Online Business.

However, not everyone can get their heads around the technical side of a website even if they have years of experience using computers. Coding, HTML and PHP are a completely different ball game, you need to be able to grasp these languages because they are the ones used to build websites. In short, knowing how to build a website has to be considered as a big step in the right direction, and one which takes a few years out of the equation when starting a new online business.

However, a ready to go website that you can customise or personalise so that it’s unique, is an acceptable route to take when you first start out working from home. You might want to remain anonymous until you learn how to customise the site yourself but once the site is up and running, there’ll be a light at the end of tunnel which should help motivate you to get on with customising it to suit your business needs.

People “in the know” use WordPress as well as other platforms which allow them to create websites. There’s a choice of themes to choose from and installing a domain name is free of charge. But you have to bear in mind there may be restrictions as to what you can and cannot change anything further down the line. With this said, the main “so-called” downside to using say a WordPress website that’s good to go, is that thousands of other people could be using the same theme? Is this one of the “old wives tales” and is it true that all these people are making the same mistake by using duplicate websites?

New Home Business

HTML and the  New Online Business?

The fact is that in addition to being able to learn a little about HTML so you can add or change things on a site very easily by using the “copy and paste” feature, there are other advantages to using a ready to go site which includes certain applications which help you understand the code. These application are often called “editors” and they have menus that allow you to choose the HTML code you need. In short, the choice is yours – if you want to get down to the nuts and bolts of how to customise a site you can. If on the other hand, you just want to keep it “simple”, either way all you have to do is get on with it and this is especially important when you start up a new online business.

When it comes to a “ready to go” site, it only takes a little creativity and imagination to personalise it so that it reflects your business. Just changing a colour, using different fonts, images and graphics etc will achieve this with no trouble at all. As long as you keep the site professional looking and avoid anything that’s too garish like flashing objects and the like, things will be fine.

Your site should never be too busy, it is far better to keep things simple, with clean lines and most of all, the site has to be really easy to navigate. If you think about entering into a shop with floor to ceiling decorations, you can understand how hard it is to find anything. A website is much the same and if people find it hard to find what they are looking for quickly, they will leave and look elsewhere. You have to make sure you make it easy for visitors to find things which means the site needs an excellent search function and a very effective menu. The website you create for your new online business has to be eye catching but professional, easy to navigate offering visitors lots of useful help and advice.

Mar 17 2014

Starting a New Home Business

Posted by Peter Fitzgerald of SpatchMerlin in Marketing Tips

Don’t Ever Let Them See You Sweat at your New Home Business!

Starting up anything new presents a whole set of challenges and this is just as true when it comes to starting up a new home business. It’s a whole new learning curve with a definite beginning, a “settling in” period and then finally a time when you can actually see some results! And at each stage of the game, it’s really important to stay focussed, motivated always retaining a strong will to succeed whatever obstacles get in your way.

New Home Business

One of the biggest hurdles most people who start a new home business find they have to overcome is a belief in what they are doing. All too often they have low self esteem, even if family and friends tell them otherwise. It may sound easy but if there’s no guarantee you’ll see any results in any specific given time, which means it can really test your faith in what you are doing. One way to stay focussed and keep the right mindset, is to take in as many motivational articles as you can and this includes getting your hands on a few books as well as watching relevant videos. It’s a very positive way of learning just how other entrepreneurs succeeded in their chosen business.

New Home Business

The one thing you have to avoid at all costs is being negative about things. This is bound to happen but it’s important to know how to deal with negative thoughts so they don’t affect you and the work you do. There are ways of doing this whether it’s giving yourself a “self talk” using the words: “I can do it” or you may want to try “visualisation” which is where you imagine yourself being hugely successful. Some people use slogans and/or images of items they would like to own if they could afford them. In short, you have to do whatever really suits you to stay at the top of your game.

There are a few positive things you can do to help yourself and this includes checking any statistics after having worked hard at some aspect of your business just to see what kind of results you achieved. You may find that nothing much has happened and if you are a defeatist, it could mean you may think this new venture is just something else you are going to fail at. You may even start thinking that people were indeed right and that your new home business is based on a scam. With the lack of results, it’s only natural to feel a little down because you would be forgiven for feeling what can only be termed as a sense of loss as well as failure.

New Home Business

However, an achiever will carry on no matter what setbacks are thrown their way. The fact results are going to happen later rather than sooner doesn’t phase them. In fact, an achiever will use any negativity they are feeling to their advantage by channelling it into something positive like publishing an advert or a blog post. They may decide to take a day off so they can do something totally different they enjoy doing because they know it will help them be more focused when they get back to work. This is one strategy that is worth doing for time to time otherwise you may find you become addicted to working which can be exhausting to say the least. At the end of the day, if you are tired and overworked, it will only help fuel your depression if your home business doesn’t take off as fast as you had hoped it would.

New Home Business

When all is said and done, you have to remain realistic about things when you set up a new home business. If you aim too high then everything will feel a bit flat should no results happen as quickly as you had anticipated. The only way to stay focussed is to live in the “now” until you achieve your first goals. You need to have a healthy balance in order to stay at the top of your game which means you have to work hard and then take the time to rest up. This can be interpreted as one part “reality” which is the work, and the other your dreams – the time you take to have some time off. There’s no mystery to working from home because the only way most people succeed is if they work hard and invest enough time to reach any set goals.